The Importance of Local Television in Medan City

Oct 13, 2025 by leolavanderia.com.br 21 views

Introduction

Television plays a vital role as a mass media that not only conveys information but also conveys ideology, values, and beliefs held by a group. In the context of Medan City, DAAI TV Medan is one of the local television stations that has a vision and mission to be implemented in broadcast programs. This research aims to explore and describe how DAAI TV implements its vision and mission in local shows, particularly in the "Sumatran Frame" and "Selasar Budi" programs.

The Importance of Local Television in Medan City

Local television stations like DAAI TV Medan play a crucial role in shaping the cultural and social landscape of Medan City. By broadcasting local content, these stations provide a platform for local artists, musicians, and performers to showcase their talents, promoting local culture and identity. Moreover, local television stations can serve as a source of information and education, providing valuable insights into local issues, traditions, and customs.

Methodology

This study employed a descriptive qualitative research approach to analyze the content of DAAI TV's local programs. The methods used in this study include documentation, observation, and literature studies. Data analysis was carried out using the analysis of the discourse of Teun A. Van Dijk, which includes three levels: macro structure (thematic), super structure (schematic), and micro structure (semantics and rhetoric).

Findings and Hidden Meanings in the Program

The "Sumatran Frame" Program

The "Sumatran Frame" program is a local broadcast program that showcases the rich cultural heritage of Sumatra. The program features a variety of segments, including music, dance, and traditional arts. Upon closer analysis, it becomes apparent that the program contains several hidden meanings that are relevant to the vision of DAAI TV.

Prayugo Social Wisdom: This segment emphasizes the importance of the presence of parents in the lives of their children. DAAI TV is trying to encourage people not to leave their parents in nursing homes, but continue to care for and love them. This shows that television stations want to promote the value of kinship and social responsibility.
Karo Sora Siluro Art Studio: This segment highlights the importance of preserving local culture. In the era of globalization, many people tend to adopt foreign culture and ignore their own cultural heritage. DAAI TV wants to emphasize how important it is to maintain and care for existing culture, so that it can continue to live and develop in society.
Shr Shri Raja Rajeswari Amman: This segment emphasizes the importance of cultural identity, even when someone lives in a foreign country. Although faced with the influence of outside culture, DAAI TV wants to remind the audience not to forget their home culture. This is a strong message about the sustainability of identity and cultural values.

The "Selasar Budi" Program

The "Selasar Budi" program is another local broadcast program that showcases the rich cultural heritage of Medan City. The program features a variety of segments, including music, dance, and traditional arts. Upon closer analysis, it becomes apparent that the program contains several hidden meanings that are relevant to the vision of DAAI TV.

Serving the Children of the Country: This segment emphasizes the importance of the role of parents in children's development and their needs for sincere affection and attention. This reflects the importance of the role of parents in children's development and their needs for sincere affection and attention.

Conclusion

Through its broadcast programs, DAAI TV Medan not only conveys information but also communicates important values that can build social awareness and cultural preservation. By analyzing the content of the "Sumatran Frame" and "Selasar Budi" program, we can see that this local television seeks to implement its vision and mission in a real way, inviting the public to reflect on and take positive actions in everyday life. This shows that television has the power to shape people's thoughts and behavior, as well as contributing to better social development.

Recommendations

Based on the findings of this study, the following recommendations are made:

Promote Local Culture: DAAI TV should continue to promote local culture and identity through its broadcast programs.
Encourage Social Responsibility: DAAI TV should encourage social responsibility and promote the value of kinship and social responsibility.
Preserve Cultural Heritage: DAAI TV should emphasize the importance of preserving local culture and promoting cultural preservation.

By implementing these recommendations, DAAI TV can continue to play a vital role in shaping the cultural and social landscape of Medan City.

Q&A: Implementation of Local Television Vision and Mission in Medan

Q: What is the role of local television in Medan City?

A: Local television stations like DAAI TV Medan play a crucial role in shaping the cultural and social landscape of Medan City. By broadcasting local content, these stations provide a platform for local artists, musicians, and performers to showcase their talents, promoting local culture and identity.

Q: What is the methodology used in this study?

A: This study employed a descriptive qualitative research approach to analyze the content of DAAI TV's local programs. The methods used in this study include documentation, observation, and literature studies. Data analysis was carried out using the analysis of the discourse of Teun A. Van Dijk, which includes three levels: macro structure (thematic), super structure (schematic), and micro structure (semantics and rhetoric).

Q: What are the findings of the study?

A: The study found that the "Sumatran Frame" and "Selasar Budi" programs contain several hidden meanings that are relevant to the vision of DAAI TV. These meanings include:

Prayugo Social Wisdom: This segment emphasizes the importance of the presence of parents in the lives of their children. DAAI TV is trying to encourage people not to leave their parents in nursing homes, but continue to care for and love them.
Karo Sora Siluro Art Studio: This segment highlights the importance of preserving local culture. In the era of globalization, many people tend to adopt foreign culture and ignore their own cultural heritage.
Shr Shri Raja Rajeswari Amman: This segment emphasizes the importance of cultural identity, even when someone lives in a foreign country.
Serving the Children of the Country: This segment emphasizes the importance of the role of parents in children's development and their needs for sincere affection and attention.

Q: What are the recommendations of the study?

A: Based on the findings of this study, the following recommendations are made:

Promote Local Culture: DAAI TV should continue to promote local culture and identity through its broadcast programs.
Encourage Social Responsibility: DAAI TV should encourage social responsibility and promote the value of kinship and social responsibility.
Preserve Cultural Heritage: DAAI TV should emphasize the importance of preserving local culture and promoting cultural preservation.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the implementation of local television vision and mission in Medan City. The study highlights the importance of local television in promoting local culture and identity, and encourages social responsibility and cultural preservation.

Q: What are the implications of this study?

A: The implications of this study are that local television stations like DAAI TV Medan should continue to promote local culture and identity through their broadcast programs. They should also encourage social responsibility and promote the value of kinship and social responsibility. Additionally, they should emphasize the importance of preserving local culture and promoting cultural preservation.

Q: What are the limitations of this study?

A: The limitations of this study are that it only analyzed the content of two local broadcast programs, and did not conduct a comprehensive analysis of all local television programs in Medan City. Additionally, the study only focused on the implementation of local television vision and mission, and did not explore other aspects of local television, such as its impact on social and cultural development.

Q: What are the future directions of this study?

A: The future directions of this study are to conduct a comprehensive analysis of all local television programs in Medan City, and to explore other aspects of local television, such as its impact on social and cultural development. Additionally, the study could be replicated in other cities to compare the implementation of local television vision and mission in different contexts.