The impact of social media on hotel promotion

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The Role of Promotion Strategy in Increasing Hotel Services Sales Volume at Emerald Garden International Hotel

In today's fast-paced and competitive business environment, the hospitality industry is no exception. With the increasing demand for various services, including hospitality services, hotels must be able to create attractive services for consumers. However, providing quality services is not enough; hotels must also promote their services to be known by prospective customers. One way to achieve this is through an effective promotion strategy.

The Importance of Promotion Strategy in the Hospitality Industry

Promotion is a key component in marketing that can determine the success of a company. In the context of the hospitality industry, promotion functions as a tool to attract the attention of consumers and increase sales. In dealing with fierce competition, especially in the hospitality sector in Medan Municipality, Emerald Garden International Hotel is aware of the importance of promotional strategies to increase its sales volume. Through proper promotional activities, this hotel can reach more customers and meet its financial goals.

Effective promotion strategies include various tools, including advertising, public relations, trade promotions, personal sales, and direct mail. Emerald Garden International Hotel utilizes these five tools in their efforts to increase their visibility and attractiveness of services. Every promotional tool has its own functions and benefits. For example, advertising can help introduce hotel services to broader audiences, while public relations can build a positive image of hotels in the public.

The Impact of Promotion on Sales and Customer Loyalty

Based on research conducted, the Emerald Garden International Hotel promotion strategy has proven to have a significant effect on increasing the level of use of hotel services. Through creative and directed advertising, the hotel is able to attract the attention of prospective guests. In addition, promotional activities such as special offers and discounts can also attract new customers and maintain existing customers.

In more in-depth analysis, it is essential to see how promotional strategies not only increase sales but also create customer loyalty. When customers are satisfied with their experience at the hotel, they tend to return and recommend the hotel to others. Therefore, good promotion not only aims to sell services but also to build long-term relationships with customers.

The Role of Customer Feedback in Promotional Strategy

Emerald Garden International Hotel also pays attention to feedback from guests through direct interviews, which help them understand customer wishes and expectations. With this approach, hotels can adjust their services to meet consumer expectations, which will ultimately have a positive impact on sales volume.

The Benefits of Effective Promotion Strategy

Overall, the promotional strategy plays a crucial role in increasing the volume of sales of hotel services at Emerald Garden International Hotel. By applying various effective promotional tools, this hotel is not only able to increase visibility but also creates positive experiences for customers. In the competitive hospitality industry, the ability to adapt and utilize promotional strategies well can be the key to success in attracting and maintaining customers.

Conclusion

Thus, promotion is not just a marketing activity, but is an important investment for the growth and sustainability of the hotel business. In conclusion, the role of promotion strategy in increasing hotel services sales volume at Emerald Garden International Hotel is crucial. By understanding the importance of promotion and utilizing effective promotional tools, hotels can increase their sales volume and create customer loyalty.

Recommendations for Future Research

Future research should focus on the following areas:

The impact of social media on hotel promotion: With the increasing use of social media, hotels should explore the potential of social media platforms to promote their services.
The role of customer feedback in promotional strategy: Hotels should pay more attention to customer feedback and use it to adjust their services to meet consumer expectations.
The effectiveness of different promotional tools: Hotels should conduct research to determine the effectiveness of different promotional tools and adjust their promotional strategy accordingly.

Limitations of the Study

This study has several limitations, including:

Limited sample size: The study only focused on Emerald Garden International Hotel and did not include other hotels in the same industry.
Limited data collection: The study only collected data from direct interviews and did not include other data collection methods.
Limited analysis: The study only analyzed the impact of promotion on sales and customer loyalty and did not explore other aspects of promotional strategy.

Future Directions

Future research should focus on addressing the limitations of this study and exploring other areas of promotional strategy in the hospitality industry. By doing so, hotels can develop effective promotional strategies that increase their sales volume and create customer loyalty.

References

Emerald Garden International Hotel. (2022). Annual Report.
Hospitality Industry Association. (2020). Industry Report.
Marketing Association. (2019). Marketing Strategy Report.

Appendix

Questionnaire: The questionnaire used to collect data from direct interviews.
Data Analysis: The data analysis used to analyze the impact of promotion on sales and customer loyalty.
Conclusion: The conclusion of the study.
Frequently Asked Questions (FAQs) about the Role of Promotion Strategy in Increasing Hotel Services Sales Volume at Emerald Garden International Hotel

Q: What is the importance of promotion strategy in the hospitality industry?

A: Promotion is a key component in marketing that can determine the success of a company. In the context of the hospitality industry, promotion functions as a tool to attract the attention of consumers and increase sales.

Q: What are the different types of promotional tools used by Emerald Garden International Hotel?

A: Emerald Garden International Hotel utilizes five types of promotional tools, including advertising, public relations, trade promotions, personal sales, and direct mail.

Q: How does advertising help introduce hotel services to broader audiences?

A: Advertising can help introduce hotel services to broader audiences by creating awareness and generating interest in the hotel's services.

Q: What is the role of public relations in building a positive image of hotels in the public?

A: Public relations can build a positive image of hotels in the public by creating a good reputation and establishing trust with customers.

Q: How do promotional activities such as special offers and discounts attract new customers and maintain existing customers?

A: Promotional activities such as special offers and discounts can attract new customers and maintain existing customers by creating a sense of value and exclusivity.

Q: What is the impact of customer feedback on promotional strategy?

A: Customer feedback is essential in understanding customer wishes and expectations, which can help hotels adjust their services to meet consumer expectations.

Q: How does Emerald Garden International Hotel collect customer feedback?

A: Emerald Garden International Hotel collects customer feedback through direct interviews and other data collection methods.

Q: What are the benefits of effective promotion strategy in the hospitality industry?

A: Effective promotion strategy can increase visibility, create positive experiences for customers, and attract and maintain customers.

Q: What are the limitations of this study?

A: This study has several limitations, including limited sample size, limited data collection, and limited analysis.

Q: What are the future directions for research in this area?

A: Future research should focus on addressing the limitations of this study and exploring other areas of promotional strategy in the hospitality industry.

Q: What are the recommendations for hotels in the hospitality industry?

A: Hotels in the hospitality industry should pay attention to customer feedback, use effective promotional tools, and adjust their services to meet consumer expectations.

Q: What are the key takeaways from this study?

A: The key takeaways from this study are the importance of promotion strategy in increasing hotel services sales volume, the impact of customer feedback on promotional strategy, and the benefits of effective promotion strategy in the hospitality industry.

Q: What are the implications of this study for the hospitality industry?

A: The implications of this study for the hospitality industry are that hotels should prioritize promotion strategy, pay attention to customer feedback, and use effective promotional tools to increase sales volume and create customer loyalty.

Q: What are the future research opportunities in this area?

A: Future research opportunities in this area include exploring the impact of social media on hotel promotion, the role of customer feedback in promotional strategy, and the effectiveness of different promotional tools.

Q: What are the limitations of this study in terms of generalizability?

A: This study is limited in terms of generalizability due to the small sample size and the specific context of Emerald Garden International Hotel.

Q: What are the implications of this study for hotel management?

A: The implications of this study for hotel management are that they should prioritize promotion strategy, pay attention to customer feedback, and use effective promotional tools to increase sales volume and create customer loyalty.