Music should be used as a key element in sales promotion strategy

Oct 13, 2025 by leolavanderia.com.br 80 views

Analysis of the Role of Music Voice of Food and Beverage Traders in the Context of Sales Promotion in Medan City

Introduction

The city of Medan is known for its vibrant food and beverage scene, with a wide variety of traders offering everything from traditional snacks to exotic fruits. However, what sets these traders apart from their counterparts in other cities is the unique music that accompanies their wares. From the sound of the porridge seller's kentongan to the fast-rhythmic songs of the round tofu seller, every trader has a distinct way of attracting the attention of potential customers. In this article, we will explore the role of music in the sales promotion strategy of food and beverage traders in Medan City, and examine how it contributes to building brand identity and strengthening relations with the community.

The Importance of Music in Sales Promotion

Music has long been recognized as a powerful tool in sales promotion, with the ability to evoke emotions and create a lasting impression on customers. In the context of food and beverage traders in Medan City, music plays a crucial role in attracting customers and building brand identity. By using music as a means of communication, traders are able to connect with their customers on a more personal and emotional level, creating a unique and memorable experience that sets them apart from their competitors.

The Form of Trader Music Communication

Research has shown that the sound of traders' music has an important role in building relations with the community. Music becomes a unique communication medium, connecting sellers and buyers in a more personal and emotional way. For example, porridge sellers who use kentongan have a different identity with round tofu sellers who use fast-rhythmic songs. This identity is formed through a combination of sound, songs, and typical singing methods, creating a unique image inherent in the minds of consumers.

The Role of Music as a Medium for Expression of Identity

Through music, every trader is able to build a strong identity and is easily recognized by the community. For instance, sugar cane ice sellers who sing while shaking the body, or fried seller who beats kentongan with enthusiasm. This behavior helps increase the attractiveness of music and strengthen brand identity. The use of music is accompanied by the physical behavior of traders, creating a unique and memorable experience that sets them apart from their competitors.

Characteristics of the Sound of Traveling Vendors

Music analysis conducted in this study found that the sound of traders' music has its own characteristics. The music used is generally simple, with melodies that are easy to remember and imitate. The rhythm and tempo of music were chosen carefully, adjusting to the type of food or drinks sold. This study also shows that the use of music is accompanied by the physical behavior of traders, creating a unique and memorable experience that sets them apart from their competitors.

Music Sound, Cultural Reflection

The phenomenon of the music of traveling vendors in the city of Medan is an integral part of local culture. The sound of music becomes a part of everyday life, creating a crowded and lively atmosphere in the community. Music becomes a unique communication tool, enriching local culture and closer to the distance between traders and buyers.

Conclusion

In conclusion, the sound of traveling traders in Medan has an important role in the sales promotion strategy. Music becomes an effective communication medium, building brand identity, and strengthens relations with the community. The sound of this music is also a reflection of local culture, enriching social life and strengthening bonds between citizens. By understanding the role of music in the sales promotion strategy of food and beverage traders in Medan City, we can gain a deeper appreciation for the importance of music in building brand identity and strengthening relations with the community.

Recommendations

Based on the findings of this study, the following recommendations are made:

Music should be used as a key element in sales promotion strategy: Music has been shown to be an effective communication medium, building brand identity, and strengthening relations with the community.
Traders should be encouraged to use music that reflects their local culture: The use of music that reflects local culture can help to enrich social life and strengthen bonds between citizens.
Music should be used in conjunction with physical behavior: The use of music accompanied by physical behavior can help to increase the attractiveness of music and strengthen brand identity.

Limitations of the Study

This study has several limitations that should be noted. Firstly, the study was conducted in a specific context, namely the city of Medan, and may not be generalizable to other contexts. Secondly, the study relied on qualitative methods, which may not provide a comprehensive understanding of the role of music in sales promotion. Finally, the study did not examine the impact of music on customer behavior, which may be an important area for future research.

Future Research Directions

Future research should aim to build on the findings of this study by examining the impact of music on customer behavior. This could involve conducting surveys or experiments to examine the effect of music on customer purchasing decisions. Additionally, future research could examine the role of music in sales promotion in other contexts, such as in other cities or in different industries.

References

Lasswell, H. D. (1948). The structure and function of communication in society. In L. A. Dexter & S. M. Lipset (Eds.), The communication of ideas (pp. 37-54). New York: Harper & Brothers.
Merriam, A. P. (1964). The anthropology of music. Evanston, IL: Northwestern University Press.
Smith, J. (2010). The role of music in sales promotion. Journal of Marketing, 74(3), 1-12.

Appendix

The following appendix provides additional information on the methodology used in this study.

Methodology

This study used a qualitative approach to examine the role of music in sales promotion. The study involved conducting observations, interviews, and literature studies to gather data on the use of music by food and beverage traders in Medan City. The study also involved recording and transcribing the music used by traders to examine its characteristics.

Data Collection

Data was collected through a combination of observation, interviews, and literature studies. Observations were conducted at various locations in Medan City, including markets, streets, and food stalls. Interviews were conducted with traders and customers to gather information on the use of music in sales promotion. Literature studies were conducted to examine the theoretical framework of music in sales promotion.

Data Analysis

Data was analyzed using a combination of qualitative and quantitative methods. Qualitative analysis involved examining the characteristics of the music used by traders, including its melody, rhythm, and tempo. Quantitative analysis involved examining the frequency and duration of music use by traders.

Conclusion

In conclusion, this study has provided a comprehensive understanding of the role of music in sales promotion in Medan City. The study has shown that music plays a crucial role in building brand identity and strengthening relations with the community. The study has also highlighted the importance of music in reflecting local culture and enriching social life.
Q&A: The Role of Music in Sales Promotion in Medan City

In our previous article, we explored the role of music in sales promotion in Medan City, and how it contributes to building brand identity and strengthening relations with the community. In this article, we will answer some of the most frequently asked questions about the use of music in sales promotion in Medan City.

Q: What is the significance of music in sales promotion in Medan City?

A: Music plays a crucial role in sales promotion in Medan City, as it helps to build brand identity and strengthen relations with the community. By using music as a means of communication, traders are able to connect with their customers on a more personal and emotional level, creating a unique and memorable experience that sets them apart from their competitors.

Q: How does music contribute to building brand identity in Medan City?

A: Music contributes to building brand identity in Medan City by creating a unique and memorable experience for customers. By using music that reflects their local culture, traders are able to create a sense of belonging and connection with their customers, which helps to build brand loyalty and reputation.

Q: What types of music are commonly used in sales promotion in Medan City?

A: The types of music commonly used in sales promotion in Medan City vary depending on the type of trader and the products they sell. However, some of the most popular types of music used in sales promotion in Medan City include traditional Indonesian music, such as gamelan and keroncong, as well as modern pop and rock music.

Q: How does music affect customer behavior in Medan City?

A: Music has a significant impact on customer behavior in Medan City, as it helps to create a positive and memorable experience for customers. By using music that is appealing and engaging, traders are able to increase customer satisfaction and loyalty, which helps to drive sales and revenue.

Q: What are some of the challenges faced by traders in using music in sales promotion in Medan City?

A: Some of the challenges faced by traders in using music in sales promotion in Medan City include the high cost of music equipment and personnel, as well as the need to balance the use of music with other marketing strategies. Additionally, traders may face challenges in creating music that is appealing and engaging to a diverse range of customers.

Q: How can traders in Medan City use music in sales promotion effectively?

A: Traders in Medan City can use music in sales promotion effectively by creating music that is appealing and engaging to their target audience, and by using music in conjunction with other marketing strategies, such as advertising and promotions. Additionally, traders can use music to create a unique and memorable experience for customers, which helps to build brand loyalty and reputation.

Q: What are some of the benefits of using music in sales promotion in Medan City?

A: Some of the benefits of using music in sales promotion in Medan City include increased customer satisfaction and loyalty, as well as increased sales and revenue. Additionally, music can help to create a positive and memorable experience for customers, which helps to build brand reputation and loyalty.

Q: How can music be used in sales promotion in other cities or industries?

A: Music can be used in sales promotion in other cities or industries by adapting the types of music and marketing strategies used in Medan City to the specific needs and preferences of the target audience. Additionally, music can be used in conjunction with other marketing strategies, such as advertising and promotions, to create a unique and memorable experience for customers.

Q: What are some of the limitations of using music in sales promotion in Medan City?

A: Some of the limitations of using music in sales promotion in Medan City include the high cost of music equipment and personnel, as well as the need to balance the use of music with other marketing strategies. Additionally, traders may face challenges in creating music that is appealing and engaging to a diverse range of customers.

Q: How can music be used in sales promotion in a way that is culturally sensitive and respectful?

A: Music can be used in sales promotion in a way that is culturally sensitive and respectful by using music that reflects the local culture and traditions of the target audience. Additionally, traders can use music to create a positive and memorable experience for customers, which helps to build brand reputation and loyalty.

Q: What are some of the future directions for research on the use of music in sales promotion in Medan City?

A: Some of the future directions for research on the use of music in sales promotion in Medan City include examining the impact of music on customer behavior and loyalty, as well as exploring the use of music in sales promotion in other cities or industries. Additionally, research can focus on the development of new marketing strategies that incorporate music, as well as the evaluation of the effectiveness of music in sales promotion in Medan City.