Marketing Patterns and Margins of Incense

Oct 13, 2025 by leolavanderia.com.br 144 views

Styrax Spp Marketing Strategy by the Community around the HPHTI Protection Area PT Toba Pulp Lestari

Introduction

Incense is a type of sap produced from the incense tree (Styrax spp) through the tapping process. As a non-vegetable forest product, incense is included in the resin group that has various uses, ranging from perfume raw materials to traditional medicinal ingredients. In the context of this research, the main focus is to understand the marketing patterns, margins, and incense marketing strategies carried out by the community around the HPHTI protected area of PT Toba Pulp Lestari.

Marketing Patterns and Margins of Incense

The marketing pattern of incense shows that farmers sell the sap to collectors at the village level. Furthermore, the village collector will sell incense to collectors at the district level. The average marketing margin obtained reached Rp. 75,000, which means that people get around 64.96% of the selling price of incense. This large margin shows the potential benefits that can be obtained by the community, but also indicates the existence of an important role of collectors in the distribution chain.

Understanding the Marketing Patterns of Incense

The marketing patterns of incense are crucial in determining the success of the product in the market. The current marketing pattern of incense shows that farmers sell the sap to collectors at the village level, and then the village collector sells incense to collectors at the district level. This pattern indicates that there is a need for a more structured marketing activity to increase the income of the community.

The Role of Collectors in the Distribution Chain

The collectors play an important role in the distribution chain of incense. They act as intermediaries between the farmers and the buyers, and their role is crucial in determining the price of the product. The collectors' role is not only limited to selling the product, but also to providing technical support and advice to the farmers on how to improve the quality of the product.

SWOT Analysis and Marketing Strategy Recommendations

Through SWOT analysis, several marketing strategy recommendations can be proposed to improve agricultural products in the region. First, it is important for farmers to establish cooperation with PT Toba Pulp Lestari. This collaboration can provide broader market access and technical support in processing and marketing incense. In addition, expanding and cultivating incense trees will be very crucial to increase the quantity and quality of the products produced. Training for farmer groups is also recommended so that they can understand effective and efficient tapping techniques, as well as how to market their products well.

Establishing Cooperation with PT Toba Pulp Lestari

Establishing cooperation with PT Toba Pulp Lestari is crucial in improving the marketing of incense. This collaboration can provide broader market access and technical support in processing and marketing incense. The company can provide training and technical support to the farmers on how to improve the quality of the product, and also provide market access to the farmers.

Expanding and Cultivating Incense Trees

Expanding and cultivating incense trees will be very crucial to increase the quantity and quality of the products produced. This can be achieved by providing training and technical support to the farmers on how to plant and maintain incense trees. The company can also provide seedlings and other necessary materials to the farmers to help them expand their incense tree cultivation.

Training for Farmer Groups

Training for farmer groups is also recommended so that they can understand effective and efficient tapping techniques, as well as how to market their products well. This can be achieved by providing training and technical support to the farmers on how to tap the incense trees, and also how to market their products effectively.

Conclusion

With the application of these strategies, it is hoped that the community around the HPHTI Protection Area of PT Toba Pulp Lestari can increase their income through a more structured incense marketing activity. In addition, good management of natural resources will also contribute to the preservation of the environment and the economic sustainability of the community. In the future, the synergy between the community, the government, and the company can create an ecosystem that is mutually beneficial for all parties.

Future Directions

The future directions of incense marketing in the region will depend on the success of the strategies proposed in this research. If the strategies are successful, it is hoped that the community around the HPHTI Protection Area of PT Toba Pulp Lestari can increase their income through a more structured incense marketing activity. In addition, good management of natural resources will also contribute to the preservation of the environment and the economic sustainability of the community.

Recommendations for Future Research

Future research should focus on evaluating the effectiveness of the strategies proposed in this research. This can be achieved by conducting a follow-up study to assess the impact of the strategies on the income of the community, and also the preservation of the environment. In addition, future research should also focus on identifying new opportunities for incense marketing in the region, and also on developing new products and services that can be derived from incense.

References

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Frequently Asked Questions (FAQs) about Styrax Spp Marketing Strategy by the Community around the HPHTI Protection Area PT Toba Pulp Lestari

Q: What is Styrax Spp?

A: Styrax Spp is a type of incense tree that produces a type of sap used as incense. It is a non-vegetable forest product that has various uses, ranging from perfume raw materials to traditional medicinal ingredients.

Q: What is the marketing pattern of incense in the region?

A: The marketing pattern of incense in the region shows that farmers sell the sap to collectors at the village level, and then the village collector sells incense to collectors at the district level.

Q: What is the average marketing margin obtained by the community?

A: The average marketing margin obtained by the community is around 64.96% of the selling price of incense.

Q: What is the role of collectors in the distribution chain of incense?

A: The collectors play an important role in the distribution chain of incense. They act as intermediaries between the farmers and the buyers, and their role is crucial in determining the price of the product.

Q: What are the marketing strategy recommendations proposed in this research?

A: The marketing strategy recommendations proposed in this research include establishing cooperation with PT Toba Pulp Lestari, expanding and cultivating incense trees, and training for farmer groups.

Q: Why is establishing cooperation with PT Toba Pulp Lestari important?

A: Establishing cooperation with PT Toba Pulp Lestari is crucial in improving the marketing of incense. This collaboration can provide broader market access and technical support in processing and marketing incense.

Q: How can expanding and cultivating incense trees increase the quantity and quality of the products produced?

A: Expanding and cultivating incense trees can increase the quantity and quality of the products produced by providing training and technical support to the farmers on how to plant and maintain incense trees.

Q: What is the importance of training for farmer groups?

A: Training for farmer groups is important in understanding effective and efficient tapping techniques, as well as how to market their products well.

Q: What are the future directions of incense marketing in the region?

A: The future directions of incense marketing in the region will depend on the success of the strategies proposed in this research. If the strategies are successful, it is hoped that the community around the HPHTI Protection Area of PT Toba Pulp Lestari can increase their income through a more structured incense marketing activity.

Q: What are the recommendations for future research?

A: Future research should focus on evaluating the effectiveness of the strategies proposed in this research, identifying new opportunities for incense marketing in the region, and developing new products and services that can be derived from incense.

Q: What are the benefits of good management of natural resources?

A: Good management of natural resources will contribute to the preservation of the environment and the economic sustainability of the community.

Q: How can the synergy between the community, the government, and the company create an ecosystem that is mutually beneficial for all parties?

A: The synergy between the community, the government, and the company can create an ecosystem that is mutually beneficial for all parties by providing training and technical support to the farmers, expanding and cultivating incense trees, and training for farmer groups.

Q: What are the potential benefits of the strategies proposed in this research?

A: The potential benefits of the strategies proposed in this research include increasing the income of the community, preserving the environment, and promoting economic sustainability.

Q: What are the potential challenges of implementing the strategies proposed in this research?

A: The potential challenges of implementing the strategies proposed in this research include the need for cooperation and coordination between the community, the government, and the company, as well as the need for training and technical support for the farmers.

Q: How can the community, the government, and the company work together to implement the strategies proposed in this research?

A: The community, the government, and the company can work together to implement the strategies proposed in this research by providing training and technical support to the farmers, expanding and cultivating incense trees, and training for farmer groups.

Q: What are the potential outcomes of implementing the strategies proposed in this research?

A: The potential outcomes of implementing the strategies proposed in this research include increasing the income of the community, preserving the environment, and promoting economic sustainability.

Q: How can the community, the government, and the company evaluate the effectiveness of the strategies proposed in this research?

A: The community, the government, and the company can evaluate the effectiveness of the strategies proposed in this research by conducting a follow-up study to assess the impact of the strategies on the income of the community, and also the preservation of the environment.