Maintain the quality of the product

Oct 13, 2025 by leolavanderia.com.br 67 views

The Effect of Halal Labelization and Price on the Decision to Purchase Samyang Products: A Study of Consumers in Medan City

Introduction

In the modern era, the rapidly developing nation's economy has given birth to various industries, including the food industry. One of the categories of food products that is quite popular in the community is instant noodles. According to data from the World Instant Noodles Association (Wina), Indonesia ranked second in the largest instant noodle consumption in the world, after China. One of the famous instant noodle brands in the Indonesian market is Samyang, originating from South Korea and is known for its appetizing spicy taste.

The Importance of Halal Labelization and Price in Purchasing Decisions

Halal labelization and price are two crucial factors that influence the purchasing decisions of consumers. Halal labels are one of the important considerations for Muslim consumers in choosing food products. In an era where the awareness of healthy food and according to sharia is getting higher, halal labels are a significant attraction that can encourage consumers to buy products. On the other hand, prices also play an important role in purchasing decisions. As is known, consumers tend to compare prices between similar products. Samyang products, although known as Premium instant noodles, still have to compete with other products in terms of price. If the price of Samyang is too high compared to products with comparable quality, consumers might choose more affordable alternatives.

The Role of Halal Labelization in Purchasing Decisions

Halal labelization is a significant factor in purchasing decisions, especially for Muslim consumers. The awareness of healthy food and according to sharia is getting higher, and halal labels are a significant attraction that can encourage consumers to buy products. In the context of Samyang products, halal labelization can be a key factor in determining the purchasing decisions of consumers. The study found that halal labelization has a positive influence on purchasing decisions, and it is one of the important considerations for Muslim consumers in choosing food products.

The Impact of Price on Purchasing Decisions

Price is another crucial factor that influences the purchasing decisions of consumers. As is known, consumers tend to compare prices between similar products. Samyang products, although known as Premium instant noodles, still have to compete with other products in terms of price. If the price of Samyang is too high compared to products with comparable quality, consumers might choose more affordable alternatives. The study found that price has a significant effect on purchasing decisions, and it is one of the important factors that consumers consider when making purchasing decisions.

The Simultaneous Effect of Halal Labelization and Price on Purchasing Decisions

This study also found that halal labelization and price simultaneously had a significant effect on purchasing decisions. The regression results show the value of R of 0.695 which indicates there is a strong relationship between the two variables and the purchasing decision. The Adjusted R Square value of 48.3% shows that almost half of the purchasing decision can be explained by halal labelization factors and prices, while the rest is influenced by other factors, such as promotion, quality, and personal preferences.

Conclusion

From the results of this study, it can be concluded that both halal labelization and price play a vital role in determining the purchasing decisions of consumer samyang noodles in the city of Medan. Therefore, for producers such as Samyang, it is important to maintain the quality of the product while still paying attention to the halal aspects and competitive prices to meet the needs of consumers who continue to develop. This study provides useful insights for industry players, to optimize product marketing strategies to be more attractive to consumers.

Recommendations

Based on the findings of this study, the following recommendations can be made:

Maintain the quality of the product: Samyang should maintain the quality of its products to ensure that they meet the needs of consumers.
Pay attention to halal aspects: Samyang should pay attention to the halal aspects of its products to meet the needs of Muslim consumers.
Competitive pricing: Samyang should offer competitive pricing for its products to meet the needs of consumers who are price-sensitive.
Optimize product marketing strategies: Samyang should optimize its product marketing strategies to be more attractive to consumers.

Limitations of the Study

This study has several limitations, including:

Sample size: The sample size of this study is limited to 100 respondents, which may not be representative of the larger population.
Sampling method: The sampling method used in this study is purposive sampling, which may not be representative of the larger population.
Data collection method: The data collection method used in this study is online questionnaires, which may not be representative of the larger population.

Future Research Directions

Future research directions include:

Investigating the impact of other factors on purchasing decisions: Future research should investigate the impact of other factors, such as promotion, quality, and personal preferences, on purchasing decisions.
Examining the effect of halal labelization on purchasing decisions in other contexts: Future research should examine the effect of halal labelization on purchasing decisions in other contexts, such as in other countries or in other industries.
Investigating the impact of price on purchasing decisions in other contexts: Future research should investigate the impact of price on purchasing decisions in other contexts, such as in other countries or in other industries.
Frequently Asked Questions (FAQs) about the Effect of Halal Labelization and Price on the Decision to Purchase Samyang Products

Q: What is the significance of halal labelization in purchasing decisions?

A: Halal labelization is a significant factor in purchasing decisions, especially for Muslim consumers. The awareness of healthy food and according to sharia is getting higher, and halal labels are a significant attraction that can encourage consumers to buy products.

Q: How does price affect purchasing decisions?

A: Price is another crucial factor that influences the purchasing decisions of consumers. As is known, consumers tend to compare prices between similar products. Samyang products, although known as Premium instant noodles, still have to compete with other products in terms of price.

Q: What is the simultaneous effect of halal labelization and price on purchasing decisions?

A: This study found that halal labelization and price simultaneously had a significant effect on purchasing decisions. The regression results show the value of R of 0.695 which indicates there is a strong relationship between the two variables and the purchasing decision.

Q: What are the implications of this study for industry players?

A: This study provides useful insights for industry players, to optimize product marketing strategies to be more attractive to consumers. Samyang should maintain the quality of its products, pay attention to the halal aspects, and offer competitive pricing to meet the needs of consumers.

Q: What are the limitations of this study?

A: This study has several limitations, including a limited sample size, a purposive sampling method, and an online questionnaire data collection method.

Q: What are the future research directions?

A: Future research directions include investigating the impact of other factors on purchasing decisions, examining the effect of halal labelization on purchasing decisions in other contexts, and investigating the impact of price on purchasing decisions in other contexts.

Q: What are the recommendations for Samyang and other industry players?

A: Based on the findings of this study, the following recommendations can be made:

Maintain the quality of the product: Samyang should maintain the quality of its products to ensure that they meet the needs of consumers.
Pay attention to halal aspects: Samyang should pay attention to the halal aspects of its products to meet the needs of Muslim consumers.
Competitive pricing: Samyang should offer competitive pricing for its products to meet the needs of consumers who are price-sensitive.
Optimize product marketing strategies: Samyang should optimize its product marketing strategies to be more attractive to consumers.

Q: What are the implications of this study for consumers?

A: This study provides useful insights for consumers, to make informed purchasing decisions based on the factors that influence their purchasing decisions, such as halal labelization and price.

Q: What are the implications of this study for policymakers?

A: This study provides useful insights for policymakers, to develop policies that support the growth of the food industry, particularly in the context of halal labelization and price.

Q: What are the implications of this study for researchers?

A: This study provides useful insights for researchers, to investigate the impact of other factors on purchasing decisions, and to examine the effect of halal labelization on purchasing decisions in other contexts.