Launch of products in plastic packaging

Oct 13, 2025 by leolavanderia.com.br 17 views

Strategy Analysis of PT. Siantar Ice Factory in Maintaining the Existence of a Rhino Stamp Beverage Product as a Native Drink of Pematangsiantar City

Introduction

PT. The Siantar ES factory, which was founded in 1916, is the oldest factory in Pematangsiantar City. In its long history, the company has faced various challenges to maintain the existence of Badak Cap Beverage products which are native drinks of the area. This study aims to analyze the strategies implemented by PT. The Siantar ES factory in maintaining the product, evaluating the implementation of the strategy, and identifying the obstacles encountered.

Research Methodology

This study uses descriptive-qualitative methods with a case study approach. Data collected through interviews, observation, and documentation. Data analysis was carried out using descriptive-qualitative miles and huberman techniques and SWOT analysis, which included the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrix. Furthermore, the alternative strategy obtained is matched with a SWOT diagram to provide more appropriate recommendations.

The Importance of Native Drinks in Pematangsiantar City

Native drinks play a significant role in the culture and identity of Pematangsiantar City. The Badak Cap Beverage product, which is a rhino stamp beverage, is one of the most popular native drinks in the area. The product has been around for decades and has become an integral part of the city's culture. However, the company that produces the product, PT. The Siantar ES factory, has faced various challenges in maintaining its existence.

Main Findings

The results showed that PT. The Siantar Ice Factory implements a survival strategy in maintaining the existence of a rhino stamp product. The implementation and evaluation of this strategy has been carried out well without changing product quality standards. However, the company faces several obstacles, including the use of old and conventional production machines. The owner has not shown the intention to update these machines, which has the potential to hamper production efficiency. In addition, other problems encountered are bottles that are not returned to the factory, causing production to be hampered and reduced.

SWOT Analysis

Based on IFE Matrix and EFE Matrix, the position of PT. The Siantar ES factory is in quadrant I, which shows that the company is in a very profitable position and supports aggressive strategies. In the SWOT matrix analysis, a number of recommendations are advised to increase product competitiveness. Among others are:

Launch of products in plastic packaging: Immediately launch Rhino stamp products in plastic bottles (PET) to expand accessibility and attractiveness for modern consumers.
Effective promotion: doing product promotion after the machines are regenerated in order to increase product production and quality.
Consumer education: Increasing consumer awareness about the importance of returning bottles on time to maintain the smooth production.

The Role of Innovation in Maintaining the Existence of Native Drinks

Innovation is crucial in maintaining the existence of native drinks in Pematangsiantar City. The company must be willing to adapt to changing consumer preferences and market trends. One way to do this is by launching new products or packaging that are more attractive to modern consumers. For example, launching Rhino stamp products in plastic bottles (PET) can help to increase accessibility and attractiveness for modern consumers.

Conclusion

PT. The Siantar Ice Factory has shown resilience in maintaining a rhino stamp product through the defensive strategy that it applies. Although there are challenges that must be faced, such as outdated production equipment and non -consistent bottle returns, companies have the potential to increase their existence by implementing new and innovative strategies. The recommended steps in SWOT analysis can help companies not only to survive, but also to develop and compete in increasingly competitive markets. Through improvement in product management and innovation, PT. The Siantar Ice Factory can continue to be a symbol of Pematangsiantar original beverage products.

Recommendations

Based on the findings of this study, the following recommendations are made:

Update production equipment: The company should update its production equipment to improve efficiency and productivity.
Implement effective promotion: The company should implement effective promotion strategies to increase product awareness and sales.
Increase consumer education: The company should increase consumer education about the importance of returning bottles on time to maintain smooth production.
Launch new products: The company should launch new products or packaging that are more attractive to modern consumers.

Limitations of the Study

This study has several limitations. Firstly, the study only focuses on PT. The Siantar ES factory and does not consider other companies that produce native drinks in Pematangsiantar City. Secondly, the study only uses descriptive-qualitative methods and does not use quantitative methods to analyze the data. Finally, the study only considers the internal and external factors that affect the company's existence and does not consider other factors that may affect the company's performance.

Future Research Directions

Future research should consider the following directions:

Comparative study: A comparative study should be conducted to compare the performance of PT. The Siantar ES factory with other companies that produce native drinks in Pematangsiantar City.
Quantitative analysis: A quantitative analysis should be conducted to analyze the data and provide more objective results.
Consideration of other factors: Other factors that may affect the company's performance should be considered, such as market trends, consumer preferences, and government policies.

Conclusion

In conclusion, PT. The Siantar Ice Factory has shown resilience in maintaining a rhino stamp product through the defensive strategy that it applies. Although there are challenges that must be faced, such as outdated production equipment and non -consistent bottle returns, companies have the potential to increase their existence by implementing new and innovative strategies. The recommended steps in SWOT analysis can help companies not only to survive, but also to develop and compete in increasingly competitive markets. Through improvement in product management and innovation, PT. The Siantar Ice Factory can continue to be a symbol of Pematangsiantar original beverage products.
Q&A: Strategy Analysis of PT. Siantar Ice Factory in Maintaining the Existence of a Rhino Stamp Beverage Product as a Native Drink of Pematangsiantar City

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the strategies implemented by PT. The Siantar ES factory in maintaining the existence of a rhino stamp beverage product, evaluate the implementation of the strategy, and identify the obstacles encountered.

Q: What research methodology was used in this study?

A: This study uses descriptive-qualitative methods with a case study approach. Data was collected through interviews, observation, and documentation. Data analysis was carried out using descriptive-qualitative miles and huberman techniques and SWOT analysis, which included the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrix.

Q: What are the main findings of this study?

A: The results showed that PT. The Siantar Ice Factory implements a survival strategy in maintaining the existence of a rhino stamp product. The implementation and evaluation of this strategy have been carried out well without changing product quality standards. However, the company faces several obstacles, including the use of old and conventional production machines and non-consistent bottle returns.

Q: What are the recommendations made by this study?

A: Based on the findings of this study, the following recommendations are made:

Update production equipment: The company should update its production equipment to improve efficiency and productivity.
Implement effective promotion: The company should implement effective promotion strategies to increase product awareness and sales.
Increase consumer education: The company should increase consumer education about the importance of returning bottles on time to maintain smooth production.
Launch new products: The company should launch new products or packaging that are more attractive to modern consumers.

Q: What are the limitations of this study?

A: This study has several limitations. Firstly, the study only focuses on PT. The Siantar ES factory and does not consider other companies that produce native drinks in Pematangsiantar City. Secondly, the study only uses descriptive-qualitative methods and does not use quantitative methods to analyze the data. Finally, the study only considers the internal and external factors that affect the company's existence and does not consider other factors that may affect the company's performance.

Q: What are the future research directions?

A: Future research should consider the following directions:

Comparative study: A comparative study should be conducted to compare the performance of PT. The Siantar ES factory with other companies that produce native drinks in Pematangsiantar City.
Quantitative analysis: A quantitative analysis should be conducted to analyze the data and provide more objective results.
Consideration of other factors: Other factors that may affect the company's performance should be considered, such as market trends, consumer preferences, and government policies.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the strategies implemented by PT. The Siantar ES factory in maintaining the existence of a rhino stamp beverage product. The study also highlights the importance of innovation and effective promotion in maintaining the existence of native drinks in Pematangsiantar City.

Q: What are the implications of this study?

A: The implications of this study are that companies that produce native drinks in Pematangsiantar City should consider implementing innovative strategies and effective promotion to maintain their existence. The study also highlights the importance of updating production equipment and increasing consumer education to improve efficiency and productivity.

Q: What are the future prospects of PT. The Siantar Ice Factory?

A: Based on the findings of this study, PT. The Siantar Ice Factory has the potential to increase its existence by implementing new and innovative strategies. The company can continue to be a symbol of Pematangsiantar original beverage products by improving its product management and innovation.

Q: What are the recommendations for policymakers?

A: Policymakers should consider the importance of supporting local businesses and promoting innovation in the beverage industry. They should also consider implementing policies that encourage the use of eco-friendly packaging and reduce waste.

Q: What are the recommendations for consumers?

A: Consumers should consider the importance of supporting local businesses and promoting innovation in the beverage industry. They should also consider reducing their waste and using eco-friendly packaging.