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Oct 13, 2025 by leolavanderia.com.br 87 views

The Influence of Product Design and Product Quality on the Decision to Purchase Muslim Fashion Clothes in Cattleya Boutique Medan

Introduction

In the world of fashion, especially for the Muslim clothing segment, the two main factors that are often a concern are product design and product quality. These two aspects play a crucial role in influencing the decision to purchase Muslim fashion clothes. This study aims to analyze how product design and product quality influence the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan. Using associative research methods with quantitative data, this research explores the relationship between product design and product quality to customer purchasing decisions.

Research Methodology

This research was conducted with a quantitative approach, using descriptive analysis and multiple linear regression analysis. The population in this study consisted of Cattleya Boutique Medan customers whose numbers were unknown, while 70 samples were taken using accidental sampling techniques. Sample selection criteria are customers who have made previous purchases at the boutique. The data collection method used was a survey, which was distributed to the customers who visited the boutique. The survey consisted of questions related to product design, product quality, and purchasing decisions.

Research Result

The results showed that simultaneously, product design and product quality had a positive and significant influence on the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan. This shows that customers consider these two factors simultaneously before deciding to buy. The results also showed that product design has a positive and significant influence on purchasing decisions. That is, when the product design is attractive and in accordance with customer tastes, the possibility of them to buy is higher. In addition, product quality is also proven to have a positive and significant influence. Good quality provides satisfaction to customers, so they are more likely to make repurchase.

Analysis

An attractive product design not only attracts customer attention, but also reflects brand identity. In the context of Cattleya Boutique, a design that matches the Muslim fashion trend can be a special attraction for customers. Therefore, it is important for boutiques to continue to follow the development of trends and ensure that their collections are always updated with relevant designs.

Product quality is no less important. Clothing with comfortable materials, neat stitches, and good durability will increase customer satisfaction. When customers are satisfied with the quality of the products they buy, they will not only make a repurchase but also recommend boutiques to others. This is because customers are more likely to trust a brand that provides high-quality products.

The Importance of Product Design

Product design is a crucial aspect of the fashion industry. It not only affects the aesthetic appeal of the product but also reflects the brand's identity. In the context of Muslim fashion, product design plays a significant role in attracting customers. A design that matches the Muslim fashion trend can be a special attraction for customers. Therefore, it is essential for boutiques to continue to follow the development of trends and ensure that their collections are always updated with relevant designs.

The Importance of Product Quality

Product quality is another crucial aspect of the fashion industry. It affects the satisfaction of customers and their willingness to make a repurchase. Clothing with comfortable materials, neat stitches, and good durability will increase customer satisfaction. When customers are satisfied with the quality of the products they buy, they will not only make a repurchase but also recommend boutiques to others.

Conclusion

From the results of this study, it can be concluded that both product design and product quality have a significant influence on the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan. Therefore, for fashion business owners, it is essential to pay attention to these two aspects in a balanced way. Investment in innovative design and high product quality will greatly affect the success of the business and customer satisfaction.

Recommendations

Based on the results of this study, the following recommendations are made:

Invest in innovative design: Cattleya Boutique should continue to follow the development of trends and ensure that their collections are always updated with relevant designs.
Improve product quality: Cattleya Boutique should focus on improving the quality of their products, including the materials used, the stitching, and the durability of the clothing.
Enhance customer satisfaction: Cattleya Boutique should focus on enhancing customer satisfaction by providing high-quality products and excellent customer service.
Develop marketing strategies: Cattleya Boutique should develop marketing strategies that focus on highlighting the importance of product design and product quality in influencing customer purchasing decisions.

Limitations of the Study

This study has several limitations. Firstly, the sample size was limited to 70 customers, which may not be representative of the entire population of Cattleya Boutique Medan customers. Secondly, the study only focused on the influence of product design and product quality on customer purchasing decisions, and did not explore other factors that may influence customer purchasing decisions.

Future Research Directions

Future research should focus on exploring other factors that may influence customer purchasing decisions, such as price, brand reputation, and customer service. Additionally, future research should focus on developing marketing strategies that focus on highlighting the importance of product design and product quality in influencing customer purchasing decisions.

Conclusion

In conclusion, this study has shown that both product design and product quality have a significant influence on the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan. Therefore, for fashion business owners, it is essential to pay attention to these two aspects in a balanced way. Investment in innovative design and high product quality will greatly affect the success of the business and customer satisfaction.
Frequently Asked Questions (FAQs) about the Influence of Product Design and Product Quality on the Decision to Purchase Muslim Fashion Clothes in Cattleya Boutique Medan

Q: What is the main objective of this study?

A: The main objective of this study is to analyze how product design and product quality influence the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan.

Q: What research methodology was used in this study?

A: This study used a quantitative approach, using descriptive analysis and multiple linear regression analysis. The population in this study consisted of Cattleya Boutique Medan customers, and 70 samples were taken using accidental sampling techniques.

Q: What are the key findings of this study?

A: The key findings of this study are that both product design and product quality have a significant influence on the decision to purchase Muslim fashion clothes in Cattleya Boutique Medan. Product design has a positive and significant influence on purchasing decisions, and product quality is also proven to have a positive and significant influence.

Q: What are the implications of this study for Cattleya Boutique Medan?

A: The implications of this study for Cattleya Boutique Medan are that they should continue to follow the development of trends and ensure that their collections are always updated with relevant designs. They should also focus on improving the quality of their products, including the materials used, the stitching, and the durability of the clothing.

Q: What are the limitations of this study?

A: The limitations of this study are that the sample size was limited to 70 customers, which may not be representative of the entire population of Cattleya Boutique Medan customers. Additionally, the study only focused on the influence of product design and product quality on customer purchasing decisions, and did not explore other factors that may influence customer purchasing decisions.

Q: What are the future research directions for this study?

A: Future research should focus on exploring other factors that may influence customer purchasing decisions, such as price, brand reputation, and customer service. Additionally, future research should focus on developing marketing strategies that focus on highlighting the importance of product design and product quality in influencing customer purchasing decisions.

Q: What are the recommendations for Cattleya Boutique Medan based on the findings of this study?

A: The recommendations for Cattleya Boutique Medan based on the findings of this study are:

Invest in innovative design: Cattleya Boutique should continue to follow the development of trends and ensure that their collections are always updated with relevant designs.
Improve product quality: Cattleya Boutique should focus on improving the quality of their products, including the materials used, the stitching, and the durability of the clothing.
Enhance customer satisfaction: Cattleya Boutique should focus on enhancing customer satisfaction by providing high-quality products and excellent customer service.
Develop marketing strategies: Cattleya Boutique should develop marketing strategies that focus on highlighting the importance of product design and product quality in influencing customer purchasing decisions.

Q: What are the benefits of this study for Cattleya Boutique Medan?

A: The benefits of this study for Cattleya Boutique Medan are that it provides valuable insights into the factors that influence customer purchasing decisions. By understanding these factors, Cattleya Boutique Medan can develop effective marketing strategies that attract and retain customers.

Q: What are the contributions of this study to the field of fashion marketing?

A: The contributions of this study to the field of fashion marketing are that it provides a comprehensive understanding of the factors that influence customer purchasing decisions in the context of Muslim fashion. It also highlights the importance of product design and product quality in influencing customer purchasing decisions.

Q: What are the future implications of this study?

A: The future implications of this study are that it can be used as a basis for further research into the factors that influence customer purchasing decisions in the context of Muslim fashion. It can also be used to inform marketing strategies for fashion businesses that operate in the Muslim fashion market.