Integration with Existing Business Strategies

Oct 13, 2025 by leolavanderia.com.br 52 views

The Influence of Accounting Software, E-Commerce, Financial Technology, and E-Money on Company Performance in Micro, Small and Medium Enterprises in Medan City

Introduction

In today's digital era, technology has become an essential component for businesses to thrive and remain competitive in the market. Micro, small and medium enterprises (MSMEs) in Medan City are no exception. The use of accounting software, e-commerce, financial technology, and e-money has been increasingly adopted by MSMEs in an effort to improve their performance and stay ahead of the competition. However, the question remains: what is the actual effect of these technologies on the performance of MSMEs in Medan City?

The Importance of MSMEs in Medan City

The MSME sector is a vital pillar in the Indonesian economy, including in the city of Medan. MSMEs play a significant role in creating jobs, stimulating economic growth, and contributing to the country's GDP. In Medan City, MSMEs are the backbone of the local economy, providing essential goods and services to the community. Therefore, it is crucial to understand the factors that influence the performance of MSMEs in this region.

The Role of Accounting Software in MSMEs

Accounting software is a crucial tool for MSMEs to manage their financial transactions, bookkeeping, and financial statements. By using accounting software, business owners can gain a clearer picture of their financial health, make informed decisions, and optimize their resources. However, the results of this study show that accounting software does not have a significant influence on the performance of MSMEs in Medan City.

The Impact of E-Commerce on MSMEs

E-commerce has revolutionized the way businesses operate, allowing them to reach wider markets without geographical restrictions. MSMEs can now sell their products and services online, increasing their sales and revenue. However, the results of this study indicate that e-commerce does not have a significant overall effect on the performance of MSMEs in Medan City.

The Effect of Financial Technology on MSMEs

Financial technology, including e-money, has transformed the way businesses manage their financial transactions. E-money provides convenience, speed, and security in transactions, accelerating cash flow and operational efficiency. The results of this study show that e-money has a significant positive effect on the performance of MSMEs in Medan City.

The Significance of E-Money in MSMEs

E-money has become an essential component in the lives of MSMEs in Medan City. The use of e-money provides convenience, speed, and security in transactions, reducing the need for cash and increasing operational efficiency. The results of this study indicate that e-money has a significant positive effect on the performance of MSMEs, contributing to increased effectiveness in financial transactions and cash flow management.

The Need for Training and Education

The results of this study highlight the importance of training and education for MSME actors regarding software and financial technology. MSMEs need to understand how to optimize the use of technology to improve their performance. Training and education can be a strategic step to improve the performance of MSMEs in Medan City.

Conclusion

In conclusion, the results of this study show that accounting software, e-commerce, and financial technology do not have a significant overall effect on the performance of MSMEs in Medan City. However, e-money has a significant positive effect on the performance of MSMEs, contributing to increased effectiveness in financial transactions and cash flow management. The study highlights the importance of training and education for MSME actors regarding software and financial technology. With the right approach, MSMEs in Medan City can utilize technology for more sustainable growth and increase competitiveness in the market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Training and Education: MSMEs in Medan City need to receive training and education on the effective use of accounting software, e-commerce, and financial technology.
Integration with Existing Business Strategies: MSMEs need to integrate technology with their existing business strategies to optimize its use and improve performance.
Further Research: Further research is needed to explore other factors that can affect the performance of MSMEs in Medan City.
Policy Support: The government and other stakeholders need to provide policy support to MSMEs in Medan City to help them adopt and utilize technology effectively.

Limitations of the Study

This study has several limitations, including:

Sample Size: The sample size of 50 MSMEs may not be representative of the entire MSME sector in Medan City.
Data Collection: The data collection method used in this study may not be comprehensive, and may not capture all the relevant factors that influence the performance of MSMEs.
Analysis: The analysis of the data may not be exhaustive, and may not capture all the nuances of the relationships between the variables.

Future Research Directions

Future research should focus on exploring other factors that can affect the performance of MSMEs in Medan City, such as:

Marketing Strategies: The impact of marketing strategies on the performance of MSMEs.
Supply Chain Management: The impact of supply chain management on the performance of MSMEs.
Human Resource Management: The impact of human resource management on the performance of MSMEs.

By exploring these factors, researchers can gain a deeper understanding of the complex relationships between technology, business strategies, and performance in MSMEs in Medan City.
Frequently Asked Questions (FAQs) about the Influence of Accounting Software, E-Commerce, Financial Technology, and E-Money on Company Performance in Micro, Small and Medium Enterprises in Medan City

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the effect of accounting software, e-commerce, financial technology, and e-money on company performance in micro, small and medium enterprises (MSMEs) in Medan City.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the impact of technology on the performance of MSMEs in Medan City. The findings of this study can help policymakers, business owners, and other stakeholders understand the role of technology in improving the performance of MSMEs.

Q: What are the key findings of this study?

A: The key findings of this study are:

Accounting software, e-commerce, and financial technology do not have a significant overall effect on the performance of MSMEs in Medan City.
E-money has a significant positive effect on the performance of MSMEs in Medan City.
The use of e-money provides convenience, speed, and security in transactions, accelerating cash flow and operational efficiency.

Q: What are the implications of this study?

A: The implications of this study are:

MSMEs in Medan City need to receive training and education on the effective use of accounting software, e-commerce, and financial technology.
MSMEs need to integrate technology with their existing business strategies to optimize its use and improve performance.
Policymakers and other stakeholders need to provide policy support to MSMEs in Medan City to help them adopt and utilize technology effectively.

Q: What are the limitations of this study?

A: The limitations of this study are:

The sample size of 50 MSMEs may not be representative of the entire MSME sector in Medan City.
The data collection method used in this study may not be comprehensive, and may not capture all the relevant factors that influence the performance of MSMEs.
The analysis of the data may not be exhaustive, and may not capture all the nuances of the relationships between the variables.

Q: What are the future research directions?

A: Future research should focus on exploring other factors that can affect the performance of MSMEs in Medan City, such as:

Marketing strategies: The impact of marketing strategies on the performance of MSMEs.
Supply chain management: The impact of supply chain management on the performance of MSMEs.
Human resource management: The impact of human resource management on the performance of MSMEs.

Q: What are the recommendations for policymakers and other stakeholders?

A: The recommendations for policymakers and other stakeholders are:

Provide policy support to MSMEs in Medan City to help them adopt and utilize technology effectively.
Offer training and education programs for MSMEs on the effective use of accounting software, e-commerce, and financial technology.
Encourage MSMEs to integrate technology with their existing business strategies to optimize its use and improve performance.

Q: What are the recommendations for MSMEs?

A: The recommendations for MSMEs are:

Receive training and education on the effective use of accounting software, e-commerce, and financial technology.
Integrate technology with their existing business strategies to optimize its use and improve performance.
Utilize e-money to accelerate cash flow and operational efficiency.

Q: What are the benefits of this study?

A: The benefits of this study are:

Provides insights into the impact of technology on the performance of MSMEs in Medan City.
Helps policymakers, business owners, and other stakeholders understand the role of technology in improving the performance of MSMEs.
Offers recommendations for policymakers and other stakeholders to support the growth and development of MSMEs in Medan City.