Increase the number of variations of the product and taste offered

Oct 13, 2025 by leolavanderia.com.br 101 views

SWOT Analysis as a Strategy to Increase Competitiveness in PT Sanghiang Perkasa (Kalbe Nutritionals) Medan

Introduction

In today's highly competitive business landscape, companies must continually adapt and innovate to remain relevant and successful. One effective strategy for achieving this is through the use of SWOT analysis, which helps identify a company's strengths, weaknesses, opportunities, and threats. This article will explore the application of SWOT analysis in PT Sanghiang Perkasa, a company that operates under the umbrella of Kalbe Nutritionals in Medan, Indonesia. By examining the company's current situation and identifying areas for improvement, we can develop effective strategies to increase its competitiveness in the pharmaceutical and nutritional industry.

The Importance of SWOT Analysis

SWOT analysis is a powerful tool that enables companies to gain a deeper understanding of their internal and external environments. By identifying strengths and weaknesses, companies can develop strategies to build on their strengths and address their weaknesses. Similarly, by recognizing opportunities and threats, companies can position themselves to capitalize on emerging trends and mitigate potential risks. In the case of PT Sanghiang Perkasa, SWOT analysis can help the company identify areas for improvement and develop effective strategies to increase its competitiveness.

Research Purpose

The primary purpose of this study is to analyze the SWOT factors faced by PT Sanghiang Perkasa and formulate effective strategies to increase the company's competitiveness. This study aims to provide a comprehensive understanding of the company's current situation and identify areas for improvement.

Research Result

Through SWOT analysis, fourteen alternative strategies were identified that can be prioritized by PT Sanghiang Perkasa. These strategies are divided into several categories based on the potential and external conditions and conditions of the company. Here are some of the strategies produced:

Product-Based Strategies

Increase the number of variations of the product and taste offered (SO): This strategy aims to increase consumer interest by presenting a wide selection of products. By offering a diverse range of products, PT Sanghiang Perkasa can cater to the diverse needs of its customers and increase its market share.
Expanding the market share (SO): Identifying new markets and expanding product distribution can help increase sales and company profits. By expanding its market share, PT Sanghiang Perkasa can increase its revenue and become a more significant player in the industry.
Service differentiation (SO): Offering different services from competitors can increase customer loyalty. By providing unique services, PT Sanghiang Perkasa can differentiate itself from its competitors and build a loyal customer base.

Competitiveness-Based Strategies

Developing competitiveness (ST): Analyzing the company's competitive position in the market to determine the necessary strategic steps. By analyzing its competitive position, PT Sanghiang Perkasa can identify areas for improvement and develop effective strategies to increase its competitiveness.
Monitor and select Products (ST): Routinely evaluating the products offered can help identify less popular products. By monitoring its products, PT Sanghiang Perkasa can identify areas for improvement and develop strategies to increase sales.

Health-Based Strategies

Conducting counseling about Health (ST): Increasing public awareness about health through extension programs can strengthen the company's position. By conducting health counseling programs, PT Sanghiang Perkasa can increase public awareness about health and strengthen its position in the market.
Establish good relationships with customers (ST): Building good relationships with customers will create stronger loyalty and trust. By building good relationships with customers, PT Sanghiang Perkasa can increase customer loyalty and trust.

Market-Based Strategies

Developing new markets (SO): Identifying new markets and expanding product distribution can help increase sales and company profits. By developing new markets, PT Sanghiang Perkasa can increase its revenue and become a more significant player in the industry.
Expanding product distribution (SO): Expanding product distribution can help increase sales and company profits. By expanding its product distribution, PT Sanghiang Perkasa can increase its revenue and become a more significant player in the industry.

Financial-Based Strategies

Improving financial performance (ST): Analyzing the company's financial performance to determine the necessary strategic steps. By analyzing its financial performance, PT Sanghiang Perkasa can identify areas for improvement and develop effective strategies to increase its financial performance.

Human Resource-Based Strategies

Developing human resources (ST): Analyzing the company's human resources to determine the necessary strategic steps. By analyzing its human resources, PT Sanghiang Perkasa can identify areas for improvement and develop effective strategies to increase its human resources.
Improving employee skills (ST): Improving employee skills can help increase productivity and efficiency. By improving employee skills, PT Sanghiang Perkasa can increase its productivity and efficiency.

Marketing-Based Strategies

Developing marketing strategies (SO): Analyzing the company's marketing strategies to determine the necessary strategic steps. By analyzing its marketing strategies, PT Sanghiang Perkasa can identify areas for improvement and develop effective strategies to increase its marketing performance.
Improving brand image (SO): Improving brand image can help increase customer loyalty and trust. By improving its brand image, PT Sanghiang Perkasa can increase customer loyalty and trust.

Conclusion

In conclusion, SWOT analysis is a powerful tool that can help companies identify areas for improvement and develop effective strategies to increase their competitiveness. By analyzing the SWOT factors faced by PT Sanghiang Perkasa, this study has identified fourteen alternative strategies that can be prioritized by the company. These strategies are divided into several categories based on the potential and external conditions and conditions of the company. By implementing these strategies, PT Sanghiang Perkasa can increase its competitiveness in the pharmaceutical and nutritional industry and become a more significant player in the market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase the number of variations of the product and taste offered: PT Sanghiang Perkasa should increase the number of variations of its products and tastes offered to cater to the diverse needs of its customers.
Expand the market share: PT Sanghiang Perkasa should identify new markets and expand its product distribution to increase its sales and company profits.
Developing competitiveness: PT Sanghiang Perkasa should analyze its competitive position in the market to determine the necessary strategic steps to increase its competitiveness.
Conducting counseling about Health: PT Sanghiang Perkasa should increase public awareness about health through extension programs to strengthen its position in the market.
Establish good relationships with customers: PT Sanghiang Perkasa should build good relationships with customers to increase customer loyalty and trust.

By implementing these strategies, PT Sanghiang Perkasa can increase its competitiveness in the pharmaceutical and nutritional industry and become a more significant player in the market.
Q&A: SWOT Analysis as a Strategy to Increase Competitiveness in PT Sanghiang Perkasa (Kalbe Nutritionals) Medan

Introduction

In our previous article, we explored the application of SWOT analysis in PT Sanghiang Perkasa, a company that operates under the umbrella of Kalbe Nutritionals in Medan, Indonesia. By examining the company's current situation and identifying areas for improvement, we can develop effective strategies to increase its competitiveness in the pharmaceutical and nutritional industry. In this article, we will answer some of the most frequently asked questions about SWOT analysis and its application in PT Sanghiang Perkasa.

Q: What is SWOT analysis?

A: SWOT analysis is a powerful tool that helps companies identify their strengths, weaknesses, opportunities, and threats. By analyzing these factors, companies can develop effective strategies to increase their competitiveness and achieve their goals.

Q: Why is SWOT analysis important for PT Sanghiang Perkasa?

A: SWOT analysis is important for PT Sanghiang Perkasa because it helps the company identify areas for improvement and develop effective strategies to increase its competitiveness. By analyzing its strengths, weaknesses, opportunities, and threats, PT Sanghiang Perkasa can develop a comprehensive understanding of its current situation and identify areas for improvement.

Q: What are the strengths of PT Sanghiang Perkasa?

A: The strengths of PT Sanghiang Perkasa include its wide range of products, its strong brand image, and its experienced management team. These strengths can be leveraged to increase the company's competitiveness and achieve its goals.

Q: What are the weaknesses of PT Sanghiang Perkasa?

A: The weaknesses of PT Sanghiang Perkasa include its limited market share, its dependence on a few key products, and its lack of innovation. These weaknesses can be addressed through effective strategies and initiatives.

Q: What are the opportunities faced by PT Sanghiang Perkasa?

A: The opportunities faced by PT Sanghiang Perkasa include the growing demand for pharmaceutical and nutritional products, the increasing popularity of health and wellness products, and the company's ability to expand its market share. These opportunities can be leveraged to increase the company's competitiveness and achieve its goals.

Q: What are the threats faced by PT Sanghiang Perkasa?

A: The threats faced by PT Sanghiang Perkasa include the increasing competition in the pharmaceutical and nutritional industry, the changing regulatory environment, and the potential for product recalls. These threats can be mitigated through effective strategies and initiatives.

Q: How can PT Sanghiang Perkasa increase its competitiveness?

A: PT Sanghiang Perkasa can increase its competitiveness by developing effective strategies to address its weaknesses, leverage its strengths, and capitalize on its opportunities. This can include initiatives such as product innovation, market expansion, and employee development.

Q: What are the benefits of SWOT analysis for PT Sanghiang Perkasa?

A: The benefits of SWOT analysis for PT Sanghiang Perkasa include a comprehensive understanding of its current situation, identification of areas for improvement, and development of effective strategies to increase its competitiveness. These benefits can help PT Sanghiang Perkasa achieve its goals and increase its market share.

Q: How can PT Sanghiang Perkasa implement SWOT analysis in its business operations?

A: PT Sanghiang Perkasa can implement SWOT analysis in its business operations by conducting regular SWOT analyses, identifying areas for improvement, and developing effective strategies to address these areas. This can include initiatives such as product innovation, market expansion, and employee development.

Conclusion

In conclusion, SWOT analysis is a powerful tool that can help companies identify areas for improvement and develop effective strategies to increase their competitiveness. By analyzing the SWOT factors faced by PT Sanghiang Perkasa, we can develop effective strategies to increase its competitiveness in the pharmaceutical and nutritional industry. We hope that this Q&A article has provided valuable insights into the application of SWOT analysis in PT Sanghiang Perkasa.