Improving awareness of the importance of BUMDes

Oct 13, 2025 by leolavanderia.com.br 102 views

Effectiveness of Nusa Mandiri Village-Owned Enterprises in Business Management to Improve the Welfare of the Community in N-6 Aek Nabara Village, Bilah Hulu District, Labuhanbatu Regency

Introduction

The government's efforts to encourage village development have been ongoing, with the ratification of Law Number 6 of 2014 concerning Villages being a significant step towards increasing community income by utilizing the potential of existing villages. However, the implementation of this law must be carried out by the village community itself, and in practice, the awareness of BUMDes Nusa Mandiri and the village community of N-6 Aek Nabara on the management of existing businesses is still relatively low. This has caused the expected goals of the expected goals, as seen from the performance of BUMDes employees who are still less effective in carrying out their duties.

The Challenges Faced by BUMDes Nusa Mandiri

Panglong's business managed by BUMDes Nusa Mandiri suffered a large loss, even after three times moving locations, the business still did not run well and many goods were not sold. In addition, the cattle credit program offered is also not on target, because more given to close relatives of village employees than to the people who really need. These challenges highlight the need for effective business management and community participation in the development of the village economy.

Research Methodology

The research method used in this study is a descriptive method with a qualitative approach. Research informants include the village head, village apparatus, BUMDes management, and the community in the N-6 Aek Nabara Village. Data collection techniques are carried out through interviews, observation, and documentation. The data obtained were then analyzed qualitatively with the Duncan theory approach, which suggested that the effectiveness of organizations can be measured through the achievement of goals, integration, and adaptation.

The Effectiveness of BUMDes Nusa Mandiri

Based on the results of the study, it can be concluded that the effectiveness of BUMDes Nusa Mandiri in managing businesses to improve the welfare of the community in the village of N-6 Aek Nabara has not been effective. Some factors that influence this ineffectiveness include the inaccuracy of the target in the selection of people who receive the BUMDes program, the lack of socialization to the community regarding existing programs, as well as the lack of employee performance and awareness of BUMDes management of the importance of community participation.

Additional Analysis and Explanation

The results of this study indicate that although BUMDes is expected to be the driving force of the village economy, many challenges must be faced. First, awareness of the importance of the role of BUMDes must be improved in the community. More active socialization and educational programs about business management are very necessary so that people understand the benefits and ways of utilizing existing facilities.

Second, the effectiveness of the performance of BUMDes employees needs to be improved. Procurement of training and capacity building for employees is very important to improve their competence in carrying out their duties and responsibilities. In addition, the existence of a periodic evaluation system for employee performance can help in assessing the extent to which they run existing programs.

Third, BUMDes must also develop a more effective marketing strategy for the Panglong business and the cattle credit program. By cooperating with local businesses or establishing partnerships, it is hoped that the products produced can be more competitive and reach a wider market.

Finally, community involvement in the planning and implementation of the BUMDes program must be improved. By voting to the community in determining the programs needed, it is expected that the real needs can be accommodated, so that the community will feel more own and responsible for the success of BUMDes.

Conclusion

With these various improvements, it is hoped that BUMDes Nusa Mandiri can be more effective in its management and be able to improve the welfare of the community in the village of N-6 Aek Nabara. Collaborative efforts between BUMDes management, village government, and the community are very crucial to achieve shared goals in the development of more prosperous villages.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improving awareness of the importance of BUMDes: BUMDes management and the village government must improve awareness of the importance of BUMDes in the community through active socialization and educational programs.
Improving employee performance: BUMDes management must provide training and capacity building for employees to improve their competence in carrying out their duties and responsibilities.
Developing a more effective marketing strategy: BUMDes must develop a more effective marketing strategy for the Panglong business and the cattle credit program by cooperating with local businesses or establishing partnerships.
Improving community involvement: Community involvement in the planning and implementation of the BUMDes program must be improved by voting to the community in determining the programs needed.

By implementing these recommendations, it is hoped that BUMDes Nusa Mandiri can be more effective in its management and be able to improve the welfare of the community in the village of N-6 Aek Nabara.
Frequently Asked Questions (FAQs) about the Effectiveness of Nusa Mandiri Village-Owned Enterprises in Business Management

Q: What is the main goal of the government's efforts to encourage village development?

A: The main goal of the government's efforts to encourage village development is to increase community income by utilizing the potential of existing villages, as stated in Law Number 6 of 2014 concerning Villages.

Q: What are the challenges faced by BUMDes Nusa Mandiri in managing businesses?

A: The challenges faced by BUMDes Nusa Mandiri in managing businesses include the inaccuracy of the target in the selection of people who receive the BUMDes program, the lack of socialization to the community regarding existing programs, as well as the lack of employee performance and awareness of BUMDes management of the importance of community participation.

Q: What is the Duncan theory approach, and how is it used in this study?

A: The Duncan theory approach is a qualitative approach that suggests that the effectiveness of organizations can be measured through the achievement of goals, integration, and adaptation. This approach is used in this study to analyze the data obtained from the research informants.

Q: What are the factors that influence the ineffectiveness of BUMDes Nusa Mandiri?

A: The factors that influence the ineffectiveness of BUMDes Nusa Mandiri include the inaccuracy of the target in the selection of people who receive the BUMDes program, the lack of socialization to the community regarding existing programs, as well as the lack of employee performance and awareness of BUMDes management of the importance of community participation.

Q: What are the recommendations made by this study to improve the effectiveness of BUMDes Nusa Mandiri?

A: The recommendations made by this study to improve the effectiveness of BUMDes Nusa Mandiri include improving awareness of the importance of BUMDes, improving employee performance, developing a more effective marketing strategy, and improving community involvement in the planning and implementation of the BUMDes program.

Q: Why is community involvement important in the planning and implementation of the BUMDes program?

A: Community involvement is important in the planning and implementation of the BUMDes program because it allows the community to determine the programs needed and feel more responsible for the success of BUMDes.

Q: What is the expected outcome of implementing the recommendations made by this study?

A: The expected outcome of implementing the recommendations made by this study is that BUMDes Nusa Mandiri can be more effective in its management and be able to improve the welfare of the community in the village of N-6 Aek Nabara.

Q: What is the role of collaborative efforts between BUMDes management, village government, and the community in achieving shared goals in the development of more prosperous villages?

A: Collaborative efforts between BUMDes management, village government, and the community are very crucial to achieve shared goals in the development of more prosperous villages.

Q: What are the benefits of improving awareness of the importance of BUMDes in the community?

A: The benefits of improving awareness of the importance of BUMDes in the community include increased community participation, improved employee performance, and more effective management of businesses.

Q: What are the benefits of developing a more effective marketing strategy for the Panglong business and the cattle credit program?

A: The benefits of developing a more effective marketing strategy for the Panglong business and the cattle credit program include increased sales, improved competitiveness, and a wider market reach.

Q: What are the benefits of improving community involvement in the planning and implementation of the BUMDes program?

A: The benefits of improving community involvement in the planning and implementation of the BUMDes program include increased community participation, improved employee performance, and more effective management of businesses.