Create effective advertising campaigns

Oct 13, 2025 by leolavanderia.com.br 117 views

Revealing the Secret Behind Fresh Drinks: How Sprite Waterlymon Advertisement Attracts USU Communication Science Students

In today's fast-paced world, advertising plays a crucial role in shaping consumer behavior and influencing purchasing decisions. The beverage industry, in particular, is highly competitive, with numerous brands vying for attention and market share. One such brand is Sprite Waterlymon, a popular lemon-lime flavored soft drink that has been a favorite among consumers for years. But what makes Sprite Waterlymon's advertising campaigns so effective? And how do they manage to attract the attention of young consumers, such as communication science students at the University of North Sumatra (USU)?

This study aims to investigate the effect of Sprite Waterlymon advertisements on the purchasing interest of communication science students at the Faculty of Social and Political Sciences (FISIP), USU. Specifically, we want to examine how the advertisement "Air + Lemon Lime tastes good #nobokis" on television influences the decision to buy Sprite Waterlymon among these students.

Methodology

This study employed a quantitative approach using the correlation method to examine the relationship between advertising variables and buying interest. The population studied consisted of 481 students from the USU FISIP Communication Sciences class of 2016 to 2019. A sample of 83 students was selected using the Slovin formula, with a joint sampling technique for proportional stratified random sampling, purposive sampling, and accidental sampling.

Data was collected through questionnaires and literature studies, and analyzed using SPSS Statistics version 26 with a single table method, cross table, and hypothesis test. The results showed a significant effect between Sprite Waterlymon advertisements and student buying interest, with a correlation coefficient of 0.628 indicating a significant relationship and an influence of 39%.

Results

The results of this study revealed that Sprite Waterlymon advertisements have a significant impact on the purchasing interest of communication science students at USU. The catchy tagline "Air + Lemon Lime tastes good #nobokis" was found to be particularly effective in attracting the attention and arousing the thirst of these students. The use of simple and easy-to-remember words, combined with the use of trending hashtags, made this tagline very effective in delivering messages and captivating consumers.

Implications

This study has several implications for marketers and advertisers. Firstly, it highlights the importance of creating effective advertising campaigns that resonate with the target audience. In this case, the Sprite Waterlymon advertisement was found to be particularly effective in attracting the attention of young consumers, such as communication science students at USU.

Secondly, the study suggests that communication science students are a potential target market for products such as Sprite Waterlymon. Students at a young age tend to be more easily influenced by advertising and have relatively high purchasing power, making them an attractive target market for marketers.

Lastly, the results of this study can be a consideration for Sprite in formulating a more effective marketing strategy to reach a wider market target. Interesting advertisements, the use of appropriate media, and clear targets can increase product purchasing interest and sales.

Conclusion

In conclusion, this study provides evidence that effective advertising can affect consumer behavior. Sprite Waterlymon succeeded in creating a captivating advertising campaign and making its products the first choice for communication science students at USU. However, it is essential to remember that other factors such as price, product availability, and current drink trends can also affect consumer purchasing decisions.

Recommendations

Based on the findings of this study, we recommend that marketers and advertisers consider the following strategies to increase the effectiveness of their advertising campaigns:

Create effective advertising campaigns: Develop advertising campaigns that resonate with the target audience and create a lasting impression.
Target the right audience: Identify the target audience and create advertising campaigns that are tailored to their needs and preferences.
Use the right media: Choose the right media to reach the target audience, such as television, social media, or print media.
Set clear targets: Establish clear targets and goals for the advertising campaign, such as increasing brand awareness or driving sales.

By following these recommendations, marketers and advertisers can increase the effectiveness of their advertising campaigns and achieve their desired outcomes.

Limitations

This study has several limitations that should be noted. Firstly, the study was conducted on a specific population of communication science students at USU, which may not be representative of the broader population. Secondly, the study relied on self-reported data from questionnaires, which may be subject to biases and limitations.

Lastly, the study only examined the effect of Sprite Waterlymon advertisements on the purchasing interest of communication science students at USU, and did not consider other factors that may influence consumer behavior, such as price, product availability, and current drink trends.

Future Research Directions

Future research directions could include:

Examining the effect of advertising on other demographics: Investigate the effect of advertising on other demographics, such as older adults or children.
Considering other factors that influence consumer behavior: Examine the role of other factors, such as price, product availability, and current drink trends, in influencing consumer behavior.
Developing more effective advertising strategies: Develop more effective advertising strategies that take into account the complexities of consumer behavior and the role of advertising in shaping consumer preferences.

By exploring these research directions, marketers and advertisers can gain a deeper understanding of the complex factors that influence consumer behavior and develop more effective advertising strategies to reach their target audience.

Frequently Asked Questions

In our previous article, we explored the effect of Sprite Waterlymon advertisements on the purchasing interest of communication science students at the University of North Sumatra (USU). In this Q&A article, we answer some of the most frequently asked questions about the study.

Q: What was the purpose of the study?

A: The purpose of the study was to investigate the effect of Sprite Waterlymon advertisements on the purchasing interest of communication science students at USU. Specifically, we wanted to examine how the advertisement "Air + Lemon Lime tastes good #nobokis" on television influences the decision to buy Sprite Waterlymon among these students.

Q: What methodology was used in the study?

A: The study employed a quantitative approach using the correlation method to examine the relationship between advertising variables and buying interest. The population studied consisted of 481 students from the USU FISIP Communication Sciences class of 2016 to 2019. A sample of 83 students was selected using the Slovin formula, with a joint sampling technique for proportional stratified random sampling, purposive sampling, and accidental sampling.

Q: What were the results of the study?

A: The results of the study revealed that Sprite Waterlymon advertisements have a significant impact on the purchasing interest of communication science students at USU. The catchy tagline "Air + Lemon Lime tastes good #nobokis" was found to be particularly effective in attracting the attention and arousing the thirst of these students.

Q: What are the implications of the study?

A: The study has several implications for marketers and advertisers. Firstly, it highlights the importance of creating effective advertising campaigns that resonate with the target audience. In this case, the Sprite Waterlymon advertisement was found to be particularly effective in attracting the attention of young consumers, such as communication science students at USU.

Q: What are the limitations of the study?

A: The study has several limitations that should be noted. Firstly, the study was conducted on a specific population of communication science students at USU, which may not be representative of the broader population. Secondly, the study relied on self-reported data from questionnaires, which may be subject to biases and limitations.

Q: What are the future research directions?

A: Future research directions could include:

Examining the effect of advertising on other demographics: Investigate the effect of advertising on other demographics, such as older adults or children.
Considering other factors that influence consumer behavior: Examine the role of other factors, such as price, product availability, and current drink trends, in influencing consumer behavior.
Developing more effective advertising strategies: Develop more effective advertising strategies that take into account the complexities of consumer behavior and the role of advertising in shaping consumer preferences.

Q: What are the recommendations for marketers and advertisers?

A: Based on the findings of the study, we recommend that marketers and advertisers consider the following strategies to increase the effectiveness of their advertising campaigns:

Create effective advertising campaigns: Develop advertising campaigns that resonate with the target audience and create a lasting impression.
Target the right audience: Identify the target audience and create advertising campaigns that are tailored to their needs and preferences.
Use the right media: Choose the right media to reach the target audience, such as television, social media, or print media.
Set clear targets: Establish clear targets and goals for the advertising campaign, such as increasing brand awareness or driving sales.

By following these recommendations, marketers and advertisers can increase the effectiveness of their advertising campaigns and achieve their desired outcomes.

Q: What are the conclusions of the study?

A: In conclusion, this study provides evidence that effective advertising can affect consumer behavior. Sprite Waterlymon succeeded in creating a captivating advertising campaign and making its products the first choice for communication science students at USU. However, it is essential to remember that other factors such as price, product availability, and current drink trends can also affect consumer purchasing decisions.